◆ New Drop — Winter Essentials 02
The Journal

Field notes on fabric & fit.

Slower reads on how we build, style and think about clothing.

Why 240 GSM changes everything
FabricMar 12, 2026

Why 240 GSM changes everything

The weight of a tee decides the drape, the fall, the way it ages. Here's why we settled on 240.

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Layering for Indian winters — a field guide
StyleFeb 24, 2026

Layering for Indian winters — a field guide

Delhi cold ≠ Bengaluru cold. A practical stack for every kind of winter this country throws at you.

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Inside the Tirupur atelier
CraftFeb 08, 2026

Inside the Tirupur atelier

A morning with the team that stitches every HIS/HER piece — and why small-batch matters.

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